Genders – Both.

Age Range of Audience – adults of all ages.

Urban/Rural – Because the setting for the book, the market would tend to be more urban.

Primary Market—Parents of the millions of children between 11 and 18.

Professionals who work with those children – – including some 1,050,000 high school teachers, 627,000 middle school teachers, 166,000 secondary school administrators, 111,000 school counselors, 680,000 social workers, and 10,000 juvenile justice personnel.

Where it would be placed in a bookstore- Parenting, Psychology, and Self-Help.